The Customer Adds Something Special

Here's a fun fact: apparently I don't know the difference between a Jersey Mike's chicken cheesesteak sandwich and the inside of my own face. While I was eating it for the first time, I thought it was tricky to chew and when I was finished, I had accidentally chomped a big hole in the inside of my lip.

I've been up thinking of slogans the company can use: 1. "We get the sandwich started but you make it special." 2. "What's our secret sauce? You are." 3. "We know there's something wonderful in each of our customers." 4. "Without you, our sandwiches would just be sandwiches." 5. "Lose yourself in our sandwiches."